Email
+ LinkedIn: Two Touches Beat One
Be seen in two places before you ask for a reply.
Your prospect gets dozens of cold emails a week. Yours looks like all the others. But a LinkedIn connection request from a real person, followed by a relevant email, feels different. It feels familiar.
That is the case for multichannel outreach:
not more messages, but better-placed ones.
Why
two channels work
•
Recognition. Seeing your name twice builds familiarity.
•
Trust. A profile
proves you are real.
•
Flexibility. Some buyers live in the inbox, others on LinkedIn. You reach both.
Email
only versus email + LinkedIn
|
|
Email only |
Email + LinkedIn |
|
Visibility |
Buried in a crowded inbox |
Seen in two places |
|
Credibility |
A name from nowhere |
A real profile they can check |
|
Personalization |
Limited to what you write |
Shared context, posts,
connections |
|
Rep workload |
Low |
Slightly higher, but tracked as
tasks |
|
Outcome |
Easy to ignore |
Easier to recognize and trust |
A
simple cadence in ATAPIC
Day 1: Send
a LinkedIn connection request with a short, human note.
Day 3: Send
a first email that references the same hook.
Day 6: Follow
up with a LinkedIn message once they connect.
Day 9: Send
a final email with one clear question.
ATAPIC turns the LinkedIn steps into tasks
tied to each lead, so nothing slips and every touch shows up in the lead's
timeline next to the emails.
Multichannel is not a license to spam. Keep notes short, reference something real about the prospect, and stop when they say no. Suppression lists protect your reputation across every channel.
Try
it this week
Take ten leads. Run the four-step cadence. Compare
the reply rate against your email-only batch. The numbers will tell you whether
it earns a place in your playbook.
Ready to be seen in two places? Build your first
multichannel cadence in ATAPIC.